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"Fulcra"?!
“Fulcra” is the plural of “fulcrum,” the pivot point of a lever.
A fulcrum makes a teeter-totter work (even with an adult on one end and a small child on the other), and it's a fulcrum that makes your pry bar work. We use pivot points of many kinds -- fulcra -- to achieve both balance and leverage.
Fulcra Consulting helps you identify key pivot points in your business
and position them for optimum balance and leverage.
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Balance is about managing competing considerations such as:
- risk vs. reward
- expenses vs. income
- investment vs. return
- work vs. family
- planning vs. execution
- stability vs. change
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Leverage is about using tools and resources at their highest potential:
- decreasing selling time per contract
- increasing closing rate for target leads
- making the most of client meeting time
- increasing gross margin per job
- decreasing slippage per contract
- increasing output per direct labor hour
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